Custom Product Catalog Printing

MMPrint produces custom full-color catalogs for manufacturers, wholesalers, retailers, distributors, service companies and other organizations throughout the United States.

Printed catalogs organize products, services, specifications, photographs, item numbers, pricing and ordering information into a professional sales resource that customers can keep and reference.

Choose from multiple sizes, paper stocks and binding methods. Catalogs can also be personalized with variable data or incorporated into a direct-mail campaign.

Popular Catalog Sizes & Page Counts

• 5.5 x 8.5 Catalogs – A compact format that is convenient to distribute, mail and carry.
• 8.5 x 11 Catalogs – A full-size format with additional room for product photography, specifications and ordering information.
• 4-, 8-, 12- and 24-Page Catalogs – Standard templates are available for these common configurations.
• Custom Sizes – Catalogs can be quoted in other finished dimensions when a standard format does not fit the project.
• Custom Page Counts – The appropriate page count depends on the amount of content, selected paper and binding method.

Catalog Binding Options

• Saddle Stitching – Folded sheets are nested and secured through the center fold with staples. Page counts must be divisible by four.
• Perfect Binding – Interior pages are glued into a wraparound cover to create a flat, square spine. This method requires sufficient page thickness.
• Spiral Binding – A continuous plastic coil allows pages to turn easily and helps the catalog remain open during use.
• Wire-O Binding – Double-loop metal wire creates a polished appearance and allows the catalog to open flat.

Catalog Paper & Printing Options

• Full-Color Printing – Reproduce product photographs, diagrams, branding and sales information in color.
• Gloss-Coated Paper – A reflective coated surface that supports vibrant colors and detailed product photography.
• Matte or Dull-Coated Paper – A smooth, lower-glare surface suited to catalogs containing both images and text.
• Uncoated Paper – A natural-feel paper that is easier to write on than coated stock.
• Separate Cover Stock – Qualifying catalog configurations can use a heavier cover with lighter interior pages.
• Self-Cover Construction – The cover and interior pages are printed on the same paper stock.
• Custom Specifications – Paper weight, binding and finishing can be selected according to the catalog’s intended use.

Variable Data & Catalog Mailing

• Personalized Covers – Variable data can place customer-specific names, account information or other content on individual catalogs.
• Targeted Content – Qualifying projects can use database information to vary offers, messaging or selected content.
• Mailing Services – Catalog printing can be coordinated with addressing, postal preparation and direct-mail services.
• Mail-Friendly Planning – Size, paper, page count and binding should be reviewed early when the catalog will be mailed.

Common Uses for Custom Catalogs

• Retail and wholesale product catalogs
• Manufacturing and industrial catalogs
• Parts and equipment catalogs
• Furniture and home-product catalogs
• Apparel and fashion catalogs
• Food-service and hospitality catalogs
• Educational supply catalogs
• Trade-show and sales catalogs
• Seasonal product collections
• Direct-mail catalogs

Design Tips for Product Catalogs

• Organize products consistently – Use a clear hierarchy for product names, item numbers, descriptions, specifications and pricing.
• Use high-resolution images – Review photographs at their final printed dimensions to ensure adequate reproduction quality.
• Maintain consistent photography – Similar backgrounds, lighting and image proportions make products easier to compare.
• Include bleed – Extend backgrounds and images beyond the trim edge according to the supplied template.
• Protect important content – Keep text, page numbers and product information away from trim edges, folds and binding areas.
• Plan for the binding – Perfect-bound catalogs require additional inside margin near the spine, while spiral and Wire-O catalogs require clearance for punched holes.
• Use the correct page count – Saddle-stitched catalogs must have a total page count divisible by four, including all cover pages.
• Make ordering easy – Clearly display item numbers, product options, contact information and ordering instructions.
• Proofread changing information – Verify pricing, URLs, product availability, specifications and contact details before approval.
• Submit pages in reading order – Unless instructed otherwise, provide a print-ready PDF containing individual pages rather than printer spreads.

Compare Catalog Binding Options

Why Choose MMPrint for Catalog Printing?

• Multiple Binding Methods – Choose from saddle stitching, perfect binding, plastic spiral and double-loop Wire-O binding.
• Flexible Catalog Production – Standard and custom sizes, page counts, papers and finishing options can be quoted.
• Human File Review – Submitted artwork is reviewed for potential page-count, sizing, image-quality and binding concerns.
• Personalization Capabilities – Variable data can be incorporated into qualifying catalog projects.
• Printing and Mailing Support – Catalog production can be coordinated with direct-mail preparation and distribution.
• More Than 50 Years of Print Experience – MMPrint has served businesses and organizations since 1972.
• Nationwide Shipping – Completed catalogs can be shipped throughout the United States.

Frequently Asked Questions

• What is a product catalog?
  A product catalog is a printed publication that organizes products or services with information such as photographs, descriptions, item numbers, specifications, pricing and ordering instructions.
• What catalog sizes are available?
  Common catalog sizes include 5.5 x 8.5 and 8.5 x 11 inches. Custom finished sizes can also be quoted.
• Which catalog binding options does MMPrint offer?
  Catalog binding options include saddle stitching, perfect binding, plastic spiral binding and double-loop Wire-O binding.
• Which binding method should I choose?
  Saddle stitching works well for lower-page-count catalogs, perfect binding creates a square spine for thicker publications, and spiral or Wire-O binding allows pages to open flat.
• How many pages can a catalog have?
  The appropriate page count depends on the selected paper and binding method. Saddle-stitched catalogs must have a page count divisible by four.
• What is the difference between a catalog and a magazine?
  A catalog is primarily organized to present products, services, specifications and ordering information. A magazine is generally organized around editorial articles, features and recurring content.
• Can catalogs have a heavier cover?
  Yes. Qualifying catalog configurations can use a heavier cover stock with lighter interior pages. Self-cover catalogs use the same paper throughout.
• Can catalogs be personalized?
  Yes. Variable data can be used on qualifying projects to personalize covers, customer information, offers or other selected content.
• Can MMPrint mail the finished catalogs?
  Yes. Catalog printing can be coordinated with addressing, postal preparation and direct-mail services.
• How should catalog artwork be submitted?
  Submit a print-ready PDF with individual pages in reading order unless MMPrint provides different instructions for the selected binding method.
• Does MMPrint review catalog files?
  Yes. Submitted files are reviewed for potential page-count, sizing, image-quality and binding concerns before printing.
• Does MMPrint ship catalogs nationwide?
  Yes. MMPrint prints and ships custom catalogs throughout the United States.