EDDM Postcard Printing & Mailing Services

MMPrint produces Every Door Direct Mail postcards for businesses and organizations that want to reach every deliverable address along selected USPS carrier routes. EDDM is commonly used for local advertising because it targets neighborhoods without requiring an individual customer mailing list.

MMPrint can coordinate postcard printing, route-based quantities, bundling, required paperwork and mailing preparation. Customers can use the USPS EDDM mapping tool to compare carrier routes by location, residential addresses and available demographic information.

EDDM postcards must meet USPS size, weight, addressing and preparation requirements. Confirm postal eligibility before finalizing the artwork or selecting a custom postcard size.

Popular EDDM Postcard Sizes

• 6.25 x 9 – A compact EDDM-compatible format that provides more visual space than a standard postcard.
• 8.5 x 11 – A letter-size format with room for larger photographs, service lists, menus and promotional offers.
• 9 x 12 – A high-visibility format for neighborhood campaigns requiring more space and visual impact.
• 12 x 15 – A large format at the maximum EDDM flat dimensions when properly oriented and otherwise eligible.
• Custom Sizes – Other dimensions may qualify if the finished piece meets current USPS EDDM standards.

Only order a custom size after its finished dimensions, thickness and weight have been reviewed for postal eligibility.

Current EDDM Retail Mailpiece Requirements

• Flat-Mail Qualification – The piece must have a length greater than 10.5 inches, a height greater than 6.125 inches or a thickness greater than 0.25 inch.
• Maximum Dimensions – The finished piece cannot exceed 15 inches long, 12 inches high or 0.75 inch thick.
• Minimum Mailability – Pieces measuring 0.25 inch thick or less must be at least 5 inches long, 3.5 inches high and 0.007 inch thick.
• Maximum Weight – An EDDM Retail mailpiece cannot weigh more than 3.3 ounces.
• Daily Quantity – EDDM Retail requires at least 200 and permits up to 5,000 pieces per day per ZIP Code.
• Route Coverage – The mailing generally reaches every eligible delivery address on each selected carrier route.

USPS requirements and postage rates can change. Final specifications should be checked against the current USPS EDDM tool and mailing standards before production.

EDDM Postcard Paper Options

• Gloss-Coated Stock – A shiny surface that enhances photographs, colorful graphics and promotional offers.
• Matte-Coated Stock – A lower-glare coated surface that balances image reproduction with readable text.
• Uncoated Stock – A natural, non-glossy surface suitable when the piece needs to be written or stamped on.
• Specialty Stocks – Suede, silk, metallic pearl and other specialty materials may be available after postal eligibility review.

Printing & Finishing Options

• Full-Color Printing – Reproduce photographs, maps, menus, products, properties and branded campaign artwork.
• Two-Sided Printing – Use one side for the primary promotion and the other for supporting details and postal preparation elements.
• UV Coating – Adds a glossy coated surface to qualifying paper stocks and mailpiece configurations.
• Spot Varnish – Applies gloss selectively to qualifying headlines, photographs, logos or design elements.
• Round Corners – May be available when the finished corner radius and construction remain eligible for mailing.
• Custom Specifications – Request a quote for sizes, stocks or finishes not shown in the standard configuration.

How an EDDM Campaign Works

1. Select the target area – Use the USPS EDDM mapping tool to search by address, city or ZIP Code.
2. Choose carrier routes – Compare the number and type of delivery addresses available along each route.
3. Confirm the postcard specifications – Select an eligible size, paper stock, quantity and finish.
4. Prepare the artwork – Include the required mailing panel, simplified address area, postage indicia and EDDM markings.
5. Review and approve the proof – Check the offer, contact information, postal elements and final design.
6. Print and prepare the mailing – The cards are printed, counted, bundled and prepared with the required route documentation.
7. Enter the mailing with USPS – Postal entry arrangements depend on the selected service and campaign requirements.

Common Uses for EDDM Postcards

• Restaurant openings, menus and local offers
• Real estate listings and agent farming campaigns
• Home improvement and contractor services
• Landscaping and property-maintenance services
• Healthcare, dental and professional practices
• Retail store openings and promotions
• Automotive sales and service offers
• Local events and community programs
• Political and public-information campaigns
• Schools, camps and childcare programs
• Fitness centers and membership promotions
• Local service-area announcements

EDDM vs. Targeted Direct Mail

Design Tips for EDDM Postcards

• Lead with the offer – Make the primary benefit or promotion understandable within a few seconds.
• Use a strong local message – Explain why the product, service or event is relevant to households in the selected area.
• Include a clear call to action – Tell recipients whether to call, visit, scan, schedule, order or redeem.
• Reserve the mailing area – Keep required addressing, postage and EDDM elements clear and readable.
• Use an approved indicia – Confirm the correct EDDM Retail or commercial mailing indicia before printing.
• Add a trackable response method – Consider a dedicated QR code, offer code, phone number or landing page.
• Make contact information prominent – Include the business name, URL, phone number and service area.
• Include offer restrictions – Clearly state expiration dates, exclusions and redemption requirements.
• Use high-resolution images – Supply photographs and graphics at appropriate resolution for their printed size.
• Test QR codes – Scan the final code at printed size and confirm that its destination works on mobile devices.

Related Postcard & Mailing Services

• Every Door Direct Mail Services
• Targeted Direct Mail Services
• Custom Postcard Printing
• Custom Flyer Printing
• Takeout Menu Printing

Why Choose MMPrint?

• Printing and mailing support – Coordinate the printed postcard and its postal preparation through one provider.
• Human file review – Artwork is reviewed for common printing and mailing-layout concerns before production.
• Route-quantity assistance – Campaign quantities can be matched to selected USPS carrier routes.
• Bundling and paperwork – Mailpieces can be counted, bundled and prepared with the applicable EDDM documentation.
• Custom print capabilities – Choose from multiple papers, finishes and USPS-compatible formats.
• Nationwide service – MMPrint supports EDDM campaigns for businesses and organizations throughout the United States.
• More than 50 years of print experience – The Marsid M&M Group has served print customers since 1972.

Frequently Asked Questions

• What is Every Door Direct Mail?
  Every Door Direct Mail is a USPS service that delivers mailpieces to every eligible address along selected postal carrier routes.
• Do I need a mailing list for EDDM?
  No. EDDM normally uses simplified addressing and carrier routes instead of an individual list of customer names and addresses.
• How do I select EDDM carrier routes?
  Use the USPS EDDM mapping tool to search by address, city or ZIP Code and compare available routes, address counts and demographic information.
• How many postcards can I mail with EDDM Retail?
  EDDM Retail requires at least 200 and permits up to 5,000 mailpieces per day per ZIP Code.
• What sizes qualify for EDDM?
  The piece must qualify as a USPS flat. It must exceed 10.5 inches in length, 6.125 inches in height or 0.25 inch in thickness, while remaining within the applicable maximum dimensions.
• Is a 6.25 x 9 postcard eligible for EDDM?
  A properly constructed 6.25 x 9 piece can qualify because one dimension exceeds 6.125 inches. Its thickness, weight and other mailing requirements must also be satisfied.
• Can EDDM postcards be personalized by recipient?
  EDDM is designed to reach every eligible address on selected routes and is not normally personalized by household. Use targeted direct mail when recipient-level personalization is required.
• Can MMPrint prepare the EDDM bundles and paperwork?
  Yes. MMPrint can prepare route-based bundles and applicable mailing documentation as part of the selected mailing service.
• How is EDDM postage calculated?
  Postage is based on the current USPS EDDM rate and the number of delivery addresses included in the selected carrier routes.
• Does MMPrint review EDDM postcard artwork?
  Yes. Submitted artwork receives a human review for common printing and mailing-layout concerns before production.

Need help selecting postcard specifications or preparing an EDDM campaign?Request an EDDM postcard quote.