Custom Sell Sheet Printing

MMPrint produces custom sell sheets, sales one-sheets and product information sheets for manufacturers, distributors, sales teams, service providers and organizations nationwide. A sell sheet presents the most important benefits, specifications, photographs and next steps for one product, service or offer.

Sell sheets work as standalone sales materials or as coordinated inserts within presentation folders, media kits and trade-show packets. They give prospective customers a concise reference they can review after a meeting, presentation or event.

An effective sell sheet should focus on one clear sales objective. Combine professional images, current product details and a prominent call to action without overcrowding the page.

Popular Sell Sheet Sizes

• 5.5 x 8.5 – A compact format for focused product information, event handouts and presentation-folder inserts.
• 8.5 x 11 – A standard sales one-sheet size with room for product benefits, specifications, photographs and contact information.
• 8.5 x 14 – Provides additional vertical space for detailed specifications, charts or multiple product features.
• 11 x 17 – A larger format for visual presentations, expanded product information or folded sell sheets.
• Custom Sizes – Request a custom quote when the required dimensions are not shown in the product configurator.

Sell Sheet Formats & Folding Options

• Flat Sell Sheets – Present concise sales or product information on one or both sides without folding.
• Bi-Fold – Divides the sheet into two sections for additional content and a defined front cover.
• Tri-Fold – Organizes information into multiple panels that can be read in sequence.
• Z-Fold – Creates accordion-style panels that open into one continuous presentation.
• Double Parallel Fold – Provides multiple compact panels for projects containing more detailed information.

Sell Sheet Paper Options

• Gloss-Coated Stock – A shiny surface that enhances product photography, illustrations and bold colors.
• Matte-Coated Stock – A lower-glare coated surface that balances image reproduction with comfortable reading.
• Uncoated Stock – A natural, non-glossy surface suitable for writing, notes and understated designs.

Printing & Finishing Options

• Full-Color Printing – Reproduce product photography, branding, diagrams, charts and sales graphics.
• One- or Two-Sided Printing – Keep the message on one side or use the reverse for specifications, contact details and supporting information.
• Scoring and Folding – Folded sell sheets can be scored to create cleaner, more accurate folds.
• Custom Die Cutting – Specialty shapes may be available through a custom quote.
• Production Method – MMPrint can determine the appropriate production process based on quantity, specifications and schedule.
• Custom Specifications – Request a quote for sizes, stocks or finishes not displayed in the standard configuration.

Common Uses for Sell Sheets

• Product sales one-sheets
• Product specification and data sheets
• Service overview sheets
• Company information sheets
• Sales presentation handouts
• Media-kit inserts
• Presentation-folder inserts
• Trade-show and conference materials
• Distributor and dealer information
• Quick-reference and product guides
• New-product announcements
• Sales meeting leave-behinds

Flat vs. Folded Sell Sheets

What Should a Sell Sheet Include?

• Clear Product or Service Name – Immediately identify what the sheet is presenting.
• Customer-Focused Headline – Explain the primary benefit or problem the offering addresses.
• Professional Photographs – Use high-resolution images that accurately represent the product or service.
• Key Benefits – Explain the most important reasons a customer should consider the offering.
• Current Specifications – Include accurate dimensions, features, compatibility information or technical data where applicable.
• Pricing or Offer Information – Include current pricing when appropriate and confirm it before production.
• Clear Call to Action – Tell the reader whether to call, email, visit a webpage, scan a QR code or request a quote.
• Company Identification – Include consistent branding and complete contact information.

Design Tips for Sell Sheets

• Keep the purpose focused – Build each sell sheet around one product, service, audience or sales objective.
• Create a clear hierarchy – Make the headline, product name, benefits and call to action easy to identify.
• Use concise copy – Short sections, bullets and descriptive headings are easier for prospects to scan.
• Make specifications readable – Use organized lists or tables for technical information instead of dense paragraphs.
• Include bleed – Extend backgrounds and images beyond the trim edge when they are intended to print to the edge.
• Protect important content – Keep text, logos and contact information safely inside the trim and fold areas.
• Use high-resolution images – Supply photographs and graphics at appropriate resolution for their final printed size.
• Plan folds before designing – Use the correct template and keep essential content away from score and fold lines.
• Verify every detail – Proofread specifications, prices, model numbers, URLs, QR codes and contact information before approval.

Related Sales & Marketing Printing

• Presentation Folder Printing
• Brochure Printing
• Flyer Printing
• Postcard Printing
• Business Card Printing

Why Choose MMPrint?

• Sales-material experience – Get practical assistance selecting a format, stock and production approach for customer-facing materials.
• Human file review – Submitted artwork is reviewed for common production concerns before printing.
• Multiple formats – Choose flat or folded sell sheets based on the amount and organization of the content.
• Digital and offset capabilities – MMPrint can match the production method to the quantity and project specifications.
• Custom project support – Special sizes, die-cut shapes and other nonstandard requirements can be reviewed by quote.
• Nationwide service – MMPrint produces and ships custom sell sheets for customers throughout the United States.
• More than 50 years of print experience – The Marsid M&M Group has served print customers since 1972.

Frequently Asked Questions

• What is a sell sheet?
  A sell sheet is a concise printed sales document that explains the benefits, specifications and next steps for a product, service or offer.
• Is a sell sheet the same as a sales one-sheet?
  Yes. Sell sheet, sales sheet, product sheet and sales one-sheet are commonly used for similar single-product or single-service marketing materials.
• How is a sell sheet different from a flyer?
  A sell sheet usually provides structured sales information about a specific product or service. A flyer is often designed for a broader announcement, promotion or event.
• What sizes are available for sell sheets?
  Common sizes include 5.5 x 8.5, 8.5 x 11, 8.5 x 14 and 11 x 17. Confirm the available choices in the product configurator before preparing artwork.
• Can sell sheets be printed on both sides?
  Yes. Two-sided printing provides additional room for specifications, benefits, contact information and calls to action.
• Can a sell sheet be folded?
  Yes. Available folding styles may include bi-fold, tri-fold, Z-fold and double parallel fold, depending on the selected size and configuration.
• Which paper is best for a sell sheet?
  Gloss stock works well for vibrant product photography, matte stock reduces glare, and uncoated stock is suitable when the sheet needs to be written on.
• Can sell sheets be inserted into presentation folders?
  Yes. Sell sheets are commonly included in presentation folders and media kits so customers can review individual products, services or topics.
• Can MMPrint produce custom-cut sell sheets?
  Custom die-cut shapes may be available by quote. MMPrint should review the requested dimensions and shape before artwork is finalized.
• Does MMPrint review sell-sheet artwork?
  Yes. Submitted files receive a human review for common production concerns before printing.

Need a custom sell-sheet size, stock, fold or shape?Request a custom printing quote.