Custom Label & Sticker Printing

MMPrint produces custom labels and stickers for product packaging, promotions, events, shipping, identification and business applications. Labels and stickers can be supplied on rolls, organized on sheets or individually cut for distribution.

Although the terms are often used interchangeably, product labels are generally applied to packaging, containers or products, while stickers are frequently used for branding, giveaways and promotions. Both can be produced with custom artwork, shapes, materials and finishing options.

The application determines the right label construction. Consider the surface, environment, required durability, removal needs and application method before selecting a material or adhesive.

Label & Sticker Formats

• Labels on Rolls – Convenient for organized storage, repeated application and use with compatible manual or automated dispensing processes.
• Labels on Sheets – Multiple labels are supplied together on sheets for easy organization, storage and distribution.
• Individually Cut Stickers – Separate pieces that are easy to hand out at events, include with shipments or use as promotional giveaways.
• Custom Die-Cut Shapes – Labels or stickers cut to follow a logo, illustration, package area or other custom shape.

Label Materials & Adhesives

• Standard Label Stocks – Practical choices for general indoor labeling, packaging and promotional applications.
• Vinyl and Polyester – Durable material options for applications requiring greater resistance to handling and environmental exposure.
• Clear Polypropylene – Creates a transparent-label appearance that allows the product or packaging surface to remain visible.
• Removable and Repositionable Adhesives – Available for applications where the label may need to be removed or adjusted.
• Weather-Resistant Materials – Intended for applications exposed to moisture or changing environmental conditions.
• Specialty Materials – Fluorescent, reflective, foil, tamper-evident, face-adhesive and other specialty constructions may be available by custom quote.

Material and adhesive performance can vary based on the application surface, temperature, moisture, handling and expected service life. Specialty projects should be reviewed with MMPrint before production.

Printing & Finishing Options

• Full-Color Printing – Reproduce branding, photography, illustrations and promotional graphics.
• Spot-Color Printing – Use specific ink colors when a project calls for limited-color artwork or closer brand-color control.
• Custom Die Cutting – Create circles, ovals, rectangles or custom shapes based on the approved dieline.
• Lamination – Add a protective surface layer when appropriate for the selected material and application.
• Foil Stamping and Embossing – Specialty finishing can add metallic details or a raised impression to qualifying label projects.
• Variable Data Printing – Change numbers, barcodes, text or other information from one label to the next.
• Custom Specifications – Request a quote for materials, adhesives, finishes or production requirements not shown in the standard configuration.

Common Uses for Custom Labels

• Food jars, bottles and containers
• Retail product packaging
• Shipping and fulfillment identification
• Barcode and sequential-number labels
• Inventory and equipment identification
• Promotional packaging seals
• Safety or instructional information supplied by the customer
• Event, organization and membership labels

Common Uses for Custom Stickers

• Brand and logo stickers
• Product-packaging inserts
• Event, concert and trade-show giveaways
• Retail and restaurant promotions
• Fundraising and awareness campaigns
• School and nonprofit programs
• Window, equipment and container graphics
• Coupons, rewards and customer-loyalty promotions

Compare Label & Sticker Formats

Design Tips for Labels & Stickers

• Identify the application first – Tell MMPrint what surface the label will be applied to and whether it will encounter moisture, temperature changes or frequent handling.
• Create an accurate dieline – Custom shapes require a clearly defined cut path separate from the printed artwork.
• Include bleed – Extend background colors and images beyond the cut line when the design prints to the edge.
• Protect important elements – Keep text, logos and barcodes safely inside the cut line.
• Use suitable image resolution – Supply high-resolution artwork at the label’s final printed size.
• Check small text – Fine type can become difficult to read on small labels. Use adequate size, weight and contrast.
• Plan for clear material – Transparent areas may allow the underlying container or surface color to affect the design’s appearance.
• Test functional codes – Confirm that supplied barcodes or QR codes are properly generated and large enough for their intended scanning conditions.
• Provide variable data carefully – Submit clean, organized data and explain how each changing field should appear in the artwork.

Related Product Printing

• Custom Hang Tag Printing
• Header Card Printing
• Custom Flyer Printing

Why Choose MMPrint?

• Custom label experience – Get help selecting a format, material and finishing approach for the intended application.
• Human file review – Submitted artwork is reviewed for common production concerns before printing.
• Specialty project support – MMPrint can review custom shapes, materials, adhesives, finishes and variable-data requirements.
• Flexible production capabilities – Projects can be evaluated for rolls, sheets, individually cut pieces and other custom configurations.
• Nationwide service – MMPrint produces and ships custom labels and stickers for customers throughout the United States.
• More than 50 years of print experience – The Marsid M&M Group has served print customers since 1972.

Frequently Asked Questions

• What is the difference between a label and a sticker?
  Labels are commonly used on products, packaging and containers, while stickers are often used for branding, promotions and giveaways. Their materials and production methods may be similar.
• Can labels and stickers be supplied on rolls or sheets?
  Yes. Depending on the project, they can be supplied on rolls, on sheets or as individually cut pieces.
• Can MMPrint produce custom-shaped stickers?
  Yes. Custom die cutting can follow a logo, illustration or other approved shape.
• Which label material should I choose?
  The best material depends on the application surface, environment, required durability, removal needs and application method. MMPrint can help evaluate specialty requirements.
• Are weather-resistant labels available?
  Yes. Weather-resistant materials are available for qualifying applications. The surface, exposure conditions and expected service life should be reviewed before production.
• Can you print removable or repositionable labels?
  Yes. Removable and repositionable adhesive options may be available based on the material, surface and project requirements.
• Can each label contain different information?
  Yes. Variable data printing can change numbers, barcodes, text or other supplied information from one label to the next.
• Can MMPrint print barcode or QR code labels?
  Yes. Customer-supplied barcode and QR code artwork can be printed. Codes should be properly generated and tested for the intended scanning conditions.
• Does MMPrint review label artwork?
  Yes. Submitted files receive a human review for common production concerns before printing.
• Can I request a specialty material or finish?
  Yes. Request a custom quote for specialty materials, adhesives, foil stamping, embossing, lamination or other options not shown in the standard configuration.

Need help with a specialty label or sticker project?Request a custom printing quote.