Custom Rack Card Printing

MMPrint produces custom rack cards for hotels, visitor centers, tourist destinations, attractions, restaurants, gift shops and other high-traffic locations. Their narrow vertical format is designed to fit brochure racks while presenting a clear promotional message that customers can take with them.

Rack cards can introduce a business, advertise an attraction, explain a service, promote a special offer or direct customers to additional information. A perforated section can turn the lower portion into a removable coupon, discount card, admission offer or business card.

The upper portion of a rack card should communicate the main idea immediately. Display racks may cover part of the card, so place the business name, headline and strongest visual where they will remain visible.

Rack Card Sizes & Formats

• Standard Rack Cards – Narrow vertical cards designed for brochure racks, lobby displays and countertop holders.
• 4 x 9 Rack Cards – A widely used finished size for standard rack-card displays. Confirm its availability in the product configurator before preparing artwork.
• Perforated Rack Cards – Include a removable lower section that can function as a coupon, discount card, admission offer or contact card.
• Custom Rack Cards – Request a custom quote for nonstandard dimensions, perforation positions or specialty shapes.

Perforated Rack Card Options

• Two-Inch Removable Section – Creates a compact detachable area for a coupon, promotional code or short call to action.
• Three-Inch Removable Section – Provides additional room for offer details, contact information or a larger response device.
• Business Card Section – The removable portion can be designed to function as a contact or referral card.
• Discount or Admission Offer – Use the detachable section to encourage visits, purchases, reservations or event attendance.

Perforation placement and the size of the removable section should be confirmed before artwork is finalized.

Rack Card Paper Options

• Gloss-Coated Stock – A shiny surface that works well for destination photography, food images and colorful promotional graphics.
• Matte-Coated Stock – A lower-glare coated surface that balances photographs with readable text.
• Uncoated Stock – A natural, non-glossy surface suitable for cards that may need to be written or stamped on.

Printing & Finishing Options

• Full-Color Printing – Reproduce photographs, maps, illustrations, branding and promotional graphics.
• One- or Two-Sided Printing – Use the front for attention and the reverse for details, directions, schedules or offer information.
• Perforation – Add a removable section for coupons, discount cards, tickets or customer-response pieces.
• Round Corners – Create a softer finished shape on qualifying rack-card configurations.
• UV Coating – Add a glossy coated surface to qualifying projects.
• Spot UV – Apply gloss selectively to emphasize specific design elements on qualifying projects.
• Custom Specifications – Request a quote for specialty stocks, finishes, shapes or perforation requirements not shown online.

Common Uses for Rack Cards

• Hotels, resorts and lodging properties
• Visitor centers and tourism offices
• Museums, attractions and entertainment venues
• Restaurants, cafés and gift shops
• Tour operators and transportation services
• Real estate and property information
• Healthcare offices and waiting rooms
• Retail counters and point-of-purchase displays
• Event and conference information
• Coupons, discounts and admission offers
• Maps, schedules and quick-reference information
• Cross-promotions between local businesses

Compare Standard and Perforated Rack Cards

Design Tips for Rack Cards

• Design for the display rack – Place the logo, headline and main image near the top so they remain visible when cards are stacked in a holder.
• Lead with one benefit – Tell customers quickly why they should take the card or visit the advertised location.
• Use strong photography – Supply high-resolution images that accurately represent the destination, product, food or experience.
• Include a clear call to action – Tell readers whether to visit, call, reserve, purchase, scan or redeem.
• Add useful location details – Include an address, directions, operating hours or a map when relevant.
• Make QR codes easy to scan – Provide strong contrast, clear space around the code and a short explanation of its destination.
• Plan around the perforation – Keep essential text away from the perforation and make the removable offer understandable on its own.
• Include bleed – Extend backgrounds and images beyond the trim edge when they are intended to print to the edge.
• Protect important content – Keep text, logos and offer restrictions safely inside the trim area.
• Proofread offer details – Verify expiration dates, promotional codes, addresses, URLs and redemption restrictions before approval.

Related Promotional Printing

• Brochure Printing
• Flyer Printing
• Postcard Printing
• Custom Coupon Printing
• Poster Printing

Why Choose MMPrint?

• Promotional printing experience – Get practical assistance selecting a stock, perforation and finish for rack-based distribution.
• Human file review – Submitted artwork is reviewed for common production concerns before printing.
• Perforated options – Add a detachable coupon, discount, admission offer or contact card to qualifying projects.
• Specialty finishing – Round corners, UV coating and spot UV can be evaluated for qualifying configurations.
• Custom project support – MMPrint can review nonstandard sizes, shapes and perforation requirements.
• Nationwide service – MMPrint produces and ships custom rack cards for customers throughout the United States.
• More than 50 years of print experience – The Marsid M&M Group has served print customers since 1972.

Frequently Asked Questions

• What is a rack card?
  A rack card is a narrow vertical promotional card designed for brochure racks, lobby displays, countertop holders and other high-traffic locations.
• What is a common rack card size?
  4 x 9 inches is a widely used finished size for rack-card displays. Confirm the available sizes in the product configurator before preparing artwork.
• Where are rack cards commonly displayed?
  Rack cards are commonly displayed in hotels, visitor centers, tourist attractions, restaurants, gift shops, waiting rooms and retail locations.
• Can a rack card include a removable coupon?
  Yes. A perforated lower section can function as a coupon, discount card, admission offer or business card.
• How large can the removable section be?
  Common removable sections are approximately two or three inches deep. The exact perforation position should be confirmed before artwork is prepared.
• Which paper is best for rack cards?
  Gloss stock works well for vibrant photography, matte stock reduces glare, and uncoated stock is suitable when the card needs to be written or stamped on.
• Can rack cards be printed on both sides?
  Yes. The reverse can contain directions, schedules, details, maps, offer restrictions and contact information.
• Can rack cards include QR codes?
  Yes. QR codes can direct customers to reservations, tickets, menus, maps, videos, promotional offers or other mobile content.
• Are specialty rack-card finishes available?
  Round corners, UV coating and spot UV may be available for qualifying projects. Confirm the selected finish before preparing artwork.
• Does MMPrint review rack-card artwork?
  Yes. Submitted files receive a human review for common production concerns before printing.

Need a custom rack-card size, perforation or finish?Request a custom printing quote.