Restaurants
Promote takeout, delivery, grand openings, seasonal menus, coupons and neighborhood specials to homes near the restaurant.
eddm-mailing-services
EVERY DOOR DIRECT MAIL
EDDM Printing & Mailing Services
Every Door Direct Mail, or EDDM, lets businesses reach households and businesses along selected USPS carrier routes without purchasing a traditional mailing list or individually addressing every mailpiece.
Target specific neighborhoods and carrier routes
No traditional mailing list required for EDDM Retail
Large-format postcards provide room for offers and local advertising
Local TargetingChoose USPS Carrier Routes
No List NeededReach Every Address on a Route
50+ YearsCommercial Printing Experience
EDDM AT A GLANCE
How Every Door Direct Mail Works
1
Select your target area
Choose USPS carrier routes based on the neighborhoods where you want your mailpiece delivered.
2
Print an eligible mailpiece
Create an EDDM-compatible postcard or flat that meets USPS size and preparation requirements.
3
Prepare the mailing by route
Mailpieces are organized and bundled according to the carrier routes selected for delivery.
4
USPS delivers to the route
The Postal Service delivers the mailpiece to the addresses included on each selected route.
Route-Based TargetingChoose the neighborhoods you want to reach
No Individual AddressingEDDM pieces use approved postal addressing conventions
Large MailpiecesMore space for offers, photos and calls to action
Local MarketingUseful for businesses serving defined geographic areas
WHAT IS EDDM?
Reach Every Address on Selected Carrier Routes
Every Door Direct Mail is a USPS program designed for businesses and organizations that want to distribute marketing pieces throughout specific geographic areas.
Instead of purchasing a list of individual names and addresses, EDDM uses postal carrier routes. A business can select routes covering neighborhoods near a store, service area, event location or other target market.
This makes EDDM particularly useful for local businesses that want broad geographic coverage rather than one-to-one list targeting.
View EDDM Postcards
WHO USES EDDM?
Local Businesses That Benefit From Neighborhood Coverage
EDDM works best when geographic proximity is an important part of the buying decision.
Home Services
Contractors, landscapers, roofers, plumbers and other service companies can target the neighborhoods they actively serve.
Real Estate
Reach homeowners within specific farming areas with listings, market updates, recently sold properties and agent branding.
Retail Stores
Promote openings, sales, coupons, seasonal events and store locations to nearby households.
Medical & Professional Offices
Introduce a local practice, announce a new location or build awareness within surrounding neighborhoods.
Local Events
Promote fairs, community events, open houses, classes and other geographically focused events.
WHY BUSINESSES USE EDDM
No Traditional Mailing List Required
EDDM is built around delivery routes rather than an individual customer list.
For EDDM Retail, businesses can use the USPS EDDM mapping tool to select carrier routes. The mailpiece is then delivered to eligible addresses on those selected routes rather than being addressed to specific named recipients. USPS currently allows EDDM Retail mailings of at least 200 pieces and up to 5,000 pieces per day per ZIP Code. :contentReference[oaicite:0]{index=0}
CURRENT USPS EDDM RETAIL BASICS
Key USPS Requirements to Know
USPS rules and postage rates can change, so EDDM projects should always be checked against current postal requirements before printing.
- Current EDDM Retail postage: USPS currently lists EDDM Retail Marketing Mail Flats at $0.26 per piece.
- Minimum mailing: Generally at least 200 pieces or 50 pounds.
- Retail daily limit: Up to 5,000 pieces per day per ZIP Code.
- Weight: EDDM Marketing Mail flats must generally weigh no more than 3.3 oz.
- Retail permit: A special mailing permit is not required for EDDM Retail.
The old MMPrint page referenced postage around 17.6¢ per piece. That figure is no longer current; USPS currently lists the EDDM Retail rate at $0.26 per piece. :contentReference[oaicite:1]{index=1}
Explore EDDM PostcardsRetail vs. BMEU EDDM
EDDM Retail is designed for smaller local campaigns and allows up to 5,000 pieces per day per ZIP Code. Larger-volume mailings can use the USPS Business Mail Entry Unit process, which operates under different permit and preparation requirements. :contentReference[oaicite:2]{index=2}
For most local businesses planning a neighborhood postcard campaign, EDDM Retail is the simpler starting point.
MAILPIECE SIZE
EDDM Pieces Must Qualify as USPS Flats
A postcard that works for regular First-Class Mail does not automatically qualify for EDDM. EDDM Retail uses USPS Marketing Mail flat-size standards.
USPS uses specific flat-size rules and qualification tests, so the final dimensions should be confirmed before production. :contentReference[oaicite:3]{index=3}
THE EDDM PROCESS
How an EDDM Campaign Comes Together
The printing, route selection and postal preparation all need to work together before the mail reaches local households.
1
Choose Your Target Area
Define the neighborhoods, ZIP Codes or areas around your business that you want to reach.
2
Select Carrier Routes
Use route information to determine which postal carrier routes cover the desired neighborhoods.
3
Create the Mailpiece
Design an EDDM-eligible postcard or flat with your offer, contact information and required postal elements.
4
Print the Campaign
The pieces are printed according to the selected size, paper, quantity and finishing specifications.
5
Bundle by Route
EDDM Retail pieces must be organized by route into USPS-compliant bundles with the proper facing slips. USPS currently requires bundles of 50 to 100 pieces. :contentReference[oaicite:4]{index=4}
6
Enter the Mailing
Prepared EDDM Retail mailings are entered at the appropriate USPS delivery Post Office or destination facility for the selected routes. :contentReference[oaicite:5]{index=5}
DESIGNING AN EDDM POSTCARD
Use the Extra Space to Make the Offer Clear
EDDM postcards are generally larger than traditional postcards, giving businesses more room for photographs, service information, promotions and calls to action.
The goal is not simply to fill the available area. A successful mailpiece should make it easy for the recipient to understand who the business is, what is being offered and what to do next.
✓
Lead with the main benefit
Make the primary offer or reason for responding easy to identify.
✓
Use a clear call to action
Tell recipients whether to call, visit, redeem an offer, schedule service or take another next step.
✓
Make contact information prominent
Phone numbers, websites, locations and other response information should be easy to find.
✓
Reserve required postal space
The layout must accommodate the required EDDM indicia and addressing elements.
WHAT TO PROMOTE
Common Uses for an EDDM Campaign
Neighborhood mail works especially well when the offer is relevant to people living or working near the business.
Grand Openings
Introduce a new business or location to homes and businesses throughout the surrounding area.
Coupons & Promotions
Give recipients a measurable reason to respond with discounts, introductory offers or limited-time promotions.
Seasonal Services
Promote landscaping, HVAC, roofing, holiday services and other time-sensitive local offerings.
Restaurant Marketing
Promote dine-in, takeout, delivery, catering, menu specials or new restaurant locations.
Real Estate Farming
Maintain recurring visibility within neighborhoods where an agent wants to build recognition.
Local Awareness
Build name recognition for a business, professional practice, organization or community event.
PLANNING YOUR CAMPAIGN
What to Know Before Requesting EDDM Pricing
Providing a few basic details makes it easier to determine the printing and mailing requirements for your campaign.
EDDM FAQ
Frequently Asked Questions
What is EDDM?
EDDM stands for Every Door Direct Mail. It is a USPS mailing program that allows businesses and organizations to deliver qualifying mailpieces to addresses along selected postal carrier routes.
Do I need a mailing list for EDDM?
No traditional name-and-address mailing list is required for EDDM. The mailing is based on selected USPS carrier routes rather than individual customer records.
How many pieces can I send with EDDM Retail?
USPS currently requires at least 200 pieces or 50 pounds for most EDDM Retail mailings and allows up to 5,000 pieces per day per ZIP Code.
What is the current EDDM postage rate?
USPS currently lists EDDM Retail Marketing Mail Flats at $0.26 per mailpiece. Postal rates can change, so current USPS pricing should be confirmed when planning the mailing.
Do I need a postal permit for EDDM Retail?
A special bulk-mail permit is not required for EDDM Retail. USPS requires the approved EDDM Retail indicia and applicable preparation procedures.
Can EDDM target individual customers?
EDDM is designed for geographic targeting by carrier route rather than selecting individual named recipients. A traditional direct-mail list is better suited to campaigns that require one-to-one recipient targeting.
What types of businesses use EDDM?
EDDM is commonly used by restaurants, retailers, real estate professionals, home-service companies, medical offices and other businesses that serve customers within defined geographic areas.
What type of mailpiece works well for EDDM?
Large postcards are commonly used because they provide space for strong imagery, service information, coupons, promotions and clear calls to action while meeting applicable USPS flat-size requirements.
LOCAL DIRECT MAIL
Ready to Reach Your Neighborhood?
Start with an EDDM postcard or send MMPrint the details of your target area and campaign for a custom printing and mailing quote.
