Fundraising Appeals
Donation requests, annual appeals, capital campaigns and year-end fundraising communications.
Eligible nonprofit organizations can substantially reduce direct-mail postage costs by using Nonprofit USPS Marketing Mail. MMPrint helps nonprofits print, prepare and coordinate mailings that meet current USPS requirements.
Being a nonprofit organization does not automatically qualify your mail for nonprofit postage.
Presorted nonprofit mailings generally require at least 200 addressed pieces or 50 pounds.
USPS authorization does not mean every piece of mail automatically qualifies for nonprofit prices.
Rates depend on size, weight, automation, sortation, destination entry and other postal factors.
Nonprofit USPS Marketing Mail is not a separate type of mailpiece. It is a special USPS Marketing Mail price category available to organizations that meet specific eligibility requirements and receive USPS authorization.
Qualifying nonprofit organizations can use these prices for eligible direct mail campaigns including fundraising appeals, newsletters, membership communications, event announcements and other promotional or informational mail.
The important distinction is that nonprofit status by itself is not enough. USPS independently determines whether an organization qualifies for Nonprofit USPS Marketing Mail authorization.
Once authorized, the organization must still make sure each individual mailing qualifies under the applicable USPS rules.
An organization can be legally organized as a nonprofit or tax-exempt organization and still need separate approval from USPS before using nonprofit postage prices.
USPS evaluates the organization's primary purpose, nonprofit status and supporting documentation before issuing authorization.
That authorization is what permits eligible mailings to be entered at Nonprofit USPS Marketing Mail prices.
USPS identifies eight primary categories of nonprofit organizations that may qualify, provided the organization is both organized and operated for a qualifying purpose.
Organizations that have not already received USPS nonprofit mailing authorization generally need to complete the USPS application process before using nonprofit postage prices.
Determine whether the organization's primary purpose fits one of the nonprofit categories recognized by USPS.
The organization generally applies using PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail Prices.
USPS may require organizational documents, financial information, proof of nonprofit status and evidence supporting the organization's qualifying purpose.
USPS reviews the application and determines whether the organization qualifies to use Nonprofit USPS Marketing Mail prices.
Each mailing must meet the applicable USPS Marketing Mail, nonprofit eligibility, address and preparation requirements.
The mailing is entered with the appropriate postage statement, documentation and nonprofit authorization information.
An authorized nonprofit organization must still meet the requirements for each individual mailing.
Postal eligibility should be reviewed before thousands of pieces are printed. Size, shape, weight, addressing method and mailpiece content can all affect both postage and preparation.
Building the mailpiece around postal requirements from the beginning can prevent unnecessary redesign, reprinting or higher-than-expected postage.
Request a Mailing QuoteNonprofit USPS Marketing Mail pricing is determined by how the mailing qualifies within the postal system, not simply by whether the sender is a nonprofit.
USPS implemented updated Marketing Mail pricing effective July 12, 2026. Because nonprofit prices vary by mailpiece and preparation level, MMPrint calculates postage using the specifications of the actual mailing rather than advertising a single per-piece nonprofit rate.
Direct mail remains useful when organizations need to reach donors, members, alumni, families, congregations and supporters with a physical message.
Donation requests, annual appeals, capital campaigns and year-end fundraising communications.
Printed updates for donors, members, supporters, families, alumni and community stakeholders.
Membership renewals, acquisition mailings, member benefits and organization updates.
Gala invitations, fundraising events, open houses, community programs and special-event announcements.
Compact mailpieces for events, donation reminders, announcements and awareness campaigns.
Program updates, impact reports, campaign communications and other supporter outreach.
Postal discounts depend not only on the printed piece but also on the quality and preparation of the mailing list.
USPS commercial mail standards require qualifying addresses to meet applicable ZIP Code accuracy requirements. Automation and presorted mail can also be subject to Move Update requirements designed to reduce mail being sent to outdated addresses.
Current USPS standards generally require an approved process to verify 5-digit ZIP Code accuracy within 12 months before mailing and require applicable addresses to meet Move Update standards within 95 days before the mailing date.
Cleaning and preparing the mailing list before production can reduce undeliverable mail and improve the usefulness of the campaign.
Keep recipient names, address fields, city, state and ZIP information consistently organized.
Duplicate records can waste printing and postage.
Move Update processing can help identify recipients who have moved.
Variable names, donation history or other personalized fields should be considered during design and data preparation.
USPS applies special rules when an authorized nonprofit organization participates in a mailing with another organization or commercial entity.
Nonprofit USPS Marketing Mail authorization belongs to the qualifying organization and generally cannot be transferred, lent or rented.
USPS may examine who designed the mailing, who paid for it, who paid the postage, who controls the content, who assumes the financial risk and who benefits from the mailing when determining whether a cooperative mailing qualifies for nonprofit prices.
This can become particularly important when a nonprofit works with sponsors, commercial partners, outside fundraising organizations or another entity that appears prominently in the mailpiece.
If a mailpiece promotes another organization, contains commercial advertising or is being produced jointly with an outside party, postal eligibility should be reviewed before printing.
The existence of an authorized nonprofit participant does not automatically make a cooperative mailing eligible for nonprofit postage.
Nonprofit mail can be subject to additional restrictions when a mailpiece advertises or contains products, premiums or other commercial material.
USPS mailing standards and postal prices change. A format or premium used successfully in a previous campaign should still be reviewed against the current requirements before the next mailing.
Determine the audience, quantity, mailpiece format, fundraising goal and desired mail date.
Verify the organization's USPS nonprofit authorization and review the planned mailpiece for nonprofit mailing eligibility.
Set up the printed piece, postal areas, addressing fields and any variable information required for the campaign.
Prepare address data for the appropriate postal processing and presort requirements.
Produce the mailpieces and apply recipient-specific addressing or variable data where required.
Prepare the mailing according to USPS requirements and enter the completed project into the postal system.
Nonprofit USPS Marketing Mail is a USPS mailing category that provides eligible and specifically authorized nonprofit organizations access to reduced USPS Marketing Mail prices for qualifying mailings.
No. An organization must meet USPS eligibility standards and receive specific authorization from USPS before mailing at Nonprofit USPS Marketing Mail prices.
USPS identifies eight general nonprofit categories that may qualify: religious, educational, scientific, philanthropic or charitable, agricultural, labor, veterans and fraternal organizations. Eligibility depends on how the organization is organized and operated.
An organization generally applies using PS Form 3624 and provides documentation showing its nonprofit status and qualifying organizational purpose. USPS must approve the authorization before nonprofit prices can be used.
A qualifying presorted Nonprofit USPS Marketing Mail mailing generally requires at least 200 addressed pieces or 50 pounds of addressed mail.
No. Nonprofit postage depends on factors including mailpiece type, weight, automation eligibility, address quality, sortation and where the mailing is entered into the postal network.
Yes. A commercial mailing agent can prepare and enter eligible mail on behalf of an authorized nonprofit organization when the mailing complies with USPS nonprofit mailing requirements.
No. Each mailing must independently meet USPS requirements. The mailing must contain eligible USPS Marketing Mail matter, belong to the authorized organization and comply with nonprofit content, preparation and postage requirements.
Fundraising appeals are commonly mailed by eligible nonprofit organizations, but the mailpiece and any products, premiums, advertising or cooperative arrangements must comply with current USPS nonprofit mailing standards.
Yes. MMPrint can print and prepare nonprofit direct mail projects and review the mailing specifications, quantity, mailpiece format and postal preparation requirements before production.
Send us your quantity, mailpiece specifications, mailing-list details and target mail date. MMPrint can review the project and provide printing, personalization and postal preparation pricing.